GENS Leadership. A New Management Practice

The foundation of the book is the unique experience of creating and developing LANIT, a group of companies that has grown over 30 years from a small startup to a leader in the Russian IT market with a revenue of over 200 billion rubles.
Georgy Gens started as a programmer and became the founder of one of the largest technology companies in Russia. From 1989 to 2018, he created a special management culture based on trust in people and the ability to see opportunities where others saw obstacles.

The authors of the book have systematized his management practices according to the GENS leadership model:

• Growth (рост) — on how to make strategic decisions in conditions of uncertainty and find new opportunities for development.
• Empathy (эмпатия) — on building a team where each employee can realize their potential and creating a truly client-oriented culture.
• Novation (инновации) — on how to implement changes without disrupting existing processes and developing new business directions.
• Sustainability (устойчивость) — on building a system that runs like clockwork even in crisis periods.

Each principle is revealed through vivid examples from LANIT's practice: from the story of the first deal with a bank in 1990 to the creation of large-scale government projects, from overcoming the 1998 crisis to successful digital transformation in the 2020s.