Formation of Public Opinion
But how to convince a sophisticated potential consumer that they need to purchase a product, go to a movie, vote for a politician, or spend on a charity campaign?
This is where the genius idea of... PR comes into play, associating for each representative of a certain social group a specific product, personality, or service with a no less specific idea or a complex of ideas.
And how to specifically succeed in this challenging field of activity is explained in his book by the great public relations expert Bernays, who taught, among other things, both the rich and the poor to start their day with eggs and bacon, and unfortunately, feminists around the world to smoke cigarettes.
Author: Эдвард Луис Бернейс
Printhouse: AST
Series: Exclusive Classics. Best
Age restrictions: 16+
Year of publication: 2026
ISBN: 9785171828509
Number of pages: 224
Size: 186х120х16 mm
Cover type: soft
Weight: 260 g
ID: 1731193
from € 38.94
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