Formation of Public Opinion

Advertising is the engine of trade.
But how to convince a sophisticated potential consumer that they need to purchase a product, go to a movie, vote for a politician, or spend on a charity campaign?
This is where the genius idea of PR comes into play, associating for each representative of a certain social group a specific product, personality, or service with a no less specific idea or a complex of ideas.
And how to specifically succeed in this challenging field of activity is explained in his book by the great public relations expert Bernays, who taught, among other things, both the rich and the poor to start their day with eggs and bacon, and unfortunately, feminists around the world to smoke cigarettes.