Formation of Public Opinion

New

Advertising is the engine of trade.
But how to convince a sophisticated potential consumer that they need to purchase a product, go to a movie, vote for a politician, or spend on a charity campaign?
This is where the genius idea of... PR comes into play, associating for each representative of a certain social group a specific product, personality, or service with a no less specific idea or a complex of ideas.
And how to specifically succeed in this challenging field of activity is explained in his book by the great public relations expert Bernays, who taught, among other things, both the rich and the poor to start their day with eggs and bacon, and unfortunately, feminists around the world to smoke cigarettes.

Author: Эдвард Луис Бернейс

Printhouse: AST

Series: Exclusive Classics. Best

Age restrictions: 16+

Year of publication: 2026

ISBN: 9785171828509

Number of pages: 224

Size: 186х120х16 mm

Cover type: soft

Weight: 260 g

ID: 1731193

Advertising is the engine of trade.
But how to convince a sophisticated potential consumer that they need to purchase a product, go to a movie, vote for a politician, or spend on a charity campaign?
This is where the genius idea of PR comes into play, associating for each representative of a certain social group a specific product, personality, or service with a no less specific idea or a complex of ideas.
And how to specifically succeed in this challenging field of activity is explained in his book by the great public relations expert Bernays, who taught, among other things, both the rich and the poor to start their day with eggs and bacon, and unfortunately, feminists around the world to smoke cigarettes.

In stock

€ 10.09

Will be delivered to United States on 17 February (Tu):

By courier

from € 38.94

In stock

€ 10.09

Will be delivered to United States on 17 February (Tu):

By courier

from € 38.94

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