Sell Happiness. 125 Techniques for Handling Objections

The formula for sales is simple and straightforward: "Buy — and you will be happy!". Benefit, value, and result are the key parameters. That is, the sales process is firmly tied to the benefit — to the happiness, value, and... result that the client wants to achieve.

The author employs an approach related to client benefits, desires, and aspirations. You will find a plethora of techniques that will allow you to sell the benefits that are important to your clients. There is more life in this, less cost, and more pleasure. There is no need to wriggle, flatter, or stress out. After all, you are selling happiness. And if the client doesn’t see it yet, you simply use the steps that will help them see, realize, and make the right decision.

The book collects methods, technologies, and techniques that help in working with objections to sell happiness, value, and results, despite what the client may say: "I don't need it", "I have everything", and "forget my phone number". The approach: "Buy — and you will be happy" is combined with practical working algorithms. This mix makes it easy and enjoyable to sign contracts, conclude deals, and finalize transactions.