Cold Calling Techniques: What Really Works

Any sales manager knows how difficult it is to call unfamiliar people and offer their service or product. Often, the result of a cold call is an excuse or simply a refusal. The author of the book, Stephen Schiffman, claims... that cold calls are not a curse for a manager, but an opportunity that will ensure personal professional success and the financial prosperity of the company. By reading this professional guide, you will learn how to call those people whose need for your product has not yet been formed, discover how to structure a phone conversation and achieve a personal meeting. You will not only stop fearing cold calls, but you will also be able to make them your main competitive advantage and increase your income by at least double.