«When the death of a phenomenon is proclaimed, it is not yet a reason to sound the alarm,» — the authors of the collective monograph «The End of Fashion» assert in the introduction. In their opinion, the modern world, despite the announced end of history, art, and even humanity at the end of the last century, is simply transitioning to another state, and fashion, which sensitively reacts to any social transformations, embodies this process. This idea is comprehensively substantiated in the works of leading theorists and historians of fashion: Hazel Clark, Adam Geczy, Valerie Steele, Vicky Karaminas, Agnes Rocamora, Olga Weinstein, Hilary Radner, Sandy Black...
The authors focus on the interaction of fashion with modern industries (art, digital technologies, the economy), as well as with the most pressing issues of today (globalization, ecology, memorial politics). From chapter to chapter, the reader is presented with a panorama of global cultural shifts viewed through the lens of fashion as a universal and multifaceted semiotic system.