Principles of Mass Influence. How to Manage Public Opinion and Behavior

Principles of Mass Influence. How to Manage Public Opinion and Behavior

Make conscious consumption fashionable. Teach the country to drink coffee instead of tea. Make young people interested in politics... Damon Centola, a sociologist and professor at the Annenberg School for Communication, explains how to influence the behavior of large groups...

Author: ЧЕНТОЛА Д.

Printhouse: Eksmo

Series: Books that are talked about

Age restrictions: 16+

Year of publication: 2024

ISBN: 9785041987367

Number of pages: 416

Size: 183x118x20 mm

Cover type: soft

Weight: 239 g

ID: 1671693

Available from suppliers
Expected delivery time – up to 2 weeks
€ 5.59

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