Принципы массового влияния. Как управлять общественным мнением и поведением
Make conscious consumption fashionable. Teach the country to drink coffee instead of tea. Make young people interested in politics... Damon Centola, a sociologist and professor at the Annenberg School for Communication, explains how to influence the behavior of large groups... of people. Based on extensive research of movements such as #Metoo and #Black Lives Matter, as well as work from Google, he identified 7 strategies for creating global changes in society. In his book, Centola debunks myths that hinder the implementation of various courses of action and offers a plan capable of triggering a chain reaction of transformation in the lives of diverse human communities.
Autor: ЧЕНТОЛА Д.
Verlag: Eksmo
Serie: Bücher, über die man spricht
Altersgrenzen: 16+
Jahr der Veröffentlichung: 2024
ISBN: 9785041987367
Anzahl der Seiten: 416
Größe: 183x118x20 mm
Einbandart: Soft
Gewicht: 239 g
ID: 1671693
Bestseller
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