Принципы массового влияния. Как управлять общественным мнением и поведением

Make conscious consumption fashionable. Teach the country to drink coffee instead of tea. Make young people interested in politics... Damon Centola, a sociologist and professor at the Annenberg School for Communication, explains how to influence the behavior of large groups of people. Based on extensive research of movements such as #Metoo and #Black Lives Matter, as well as work from Google, he identified 7 strategies for creating global changes in society. In his book, Centola debunks myths that hinder the implementation of various courses of action and offers a plan capable of triggering a chain reaction of transformation in the lives of diverse human communities.