The Psychology of Influence

CLASSIC OF BUSINESS LITERATURE IN MODERN READING. THE BOOK HAS BEEN TRANSLATED INTO 44 LANGUAGES. ENTERS THE TOP-100 BEST BOOKS ON AMAZON. Robert Cialdini, Ph.D. and professor of psychology, has expanded his ideas in a new version of the world bestseller. He has revamped the classic text, adding methods and cases of influence in the online space. The hidden mechanisms of influencing social media subscribers, gentle manipulations by info-businessmen, and the clever traps set by app makers — all of this is thoroughly analyzed by the author of “The Psychology of Influence”. This book is a must-read for fans of the original version of the bestseller, as well as marketers, bloggers, journalists, sales managers, politicians, entrepreneurs, psychologists, and those who do not want to become victims of manipulation under any circumstances.