Three Kings. How Dr. Dre, Jay-Z, and Diddy Made Hip-Hop a Multi-Billion-Dollar Industry

Rappers often sing about money, and money clings to hip-hop. But it wasn't always that way. 'Three Kings' is the story of the rise of the richest representatives of the genre - Dr. Dre, Diddy, and Jay-Z - to global... fame and the status of business geniuses. Their portfolios include S. Carter sneakers, Beats headphones, Ciroc vodka - it seems as if these three can turn any idea into gold. However, their lives were also filled with failures, wars, and inevitable losses - their intuition and methods were forged literally on the streets at a time when rap was a marginal and dangerous phenomenon, not a universal language of the planet. American journalist and Forbes author Zach O'Malley Greenburg reveals the cultural and economic history of hip-hop through the biographies of the three kings: from graffiti-covered subway cars and the first attempts to rap over beats to platinum records and multi-million dollar advertising contracts.