HR Branding Traps: How to Become the Best Employer for Employees and Candidates

HR branding allows a company to create a positive reputation in the labor market, reduce employee turnover, attract and retain the best candidates. Yes, impressive results can be achieved with minimal resources. But you will encounter many traps along the way. Svetlana Ivanova - the most authoritative specialist in Russia in the field of human resource management - discusses the main challenges of HR branding. Why can an award for an employee or a gift for a client evoke negative emotions, what can go wrong during the adaptation of new employees, how to make corporate events truly beneficial? You will learn to conduct loyalty research and will be able to build a truly effective corporate culture.