HR Branding Traps: How to Become the Best Employer for Employees and Candidates

HR Branding Traps: How to Become the Best Employer for Employees and Candidates

HR branding allows a company to create a positive reputation in the labor market, reduce employee turnover, attract and retain the best candidates. Yes, impressive results can be achieved with minimal resources. But you will encounter many traps along the... way. Svetlana Ivanova - the most authoritative specialist in Russia in the field of human resource management - discusses the main challenges of HR branding. Why can an award for an employee or a gift for a client evoke negative emotions, what can go wrong during the adaptation of new employees, how to make corporate events truly beneficial? You will learn to conduct loyalty research and will be able to build a truly effective corporate culture.

Author: Светлана Иванова

Printhouse: Al'pina Pablisher

Age restrictions: 12+

Year of publication: 2023

ISBN: 9785961421415

Number of pages: 242

Size: 216х152х17 mm

Cover type: hard

Weight: 430 g

ID: 568374

HR branding allows a company to create a positive reputation in the labor market, reduce employee turnover, attract and retain the best candidates. Yes, impressive results can be achieved with minimal resources. But you will encounter many traps along the way. Svetlana Ivanova - the most authoritative specialist in Russia in the field of human resource management - discusses the main challenges of HR branding. Why can an award for an employee or a gift for a client evoke negative emotions, what can go wrong during the adaptation of new employees, how to make corporate events truly beneficial? You will learn to conduct loyalty research and will be able to build a truly effective corporate culture.

Sold out

Estimated delivery time – up to 3 weeks

€ 8.49

Sold out

Estimated delivery time – up to 3 weeks

€ 8.49

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HR Branding Traps: How to Become the Best Employer for Employees and Candidates

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