Explosive Growth

It's hard to believe, but once Airbnb was the "secret weapon" of travel enthusiasts and couch surfers, Pinterest was a niche website visited only by chefs and craftsmen, LinkedIn was an exclusive network for top executives and high-level recruiters, and Uber was a newcomer without a system or organization and, of course, without a single chance of success against a Goliath like New York's Yellow Cabs.

How did these companies grow from modest newcomers to market leaders? Contrary to popular belief, they achieved colossal popularity not just by developing a brilliant product and then crossing their fingers hoping it would stick. The fantastic success of these companies is based on a carefully thought-out and implemented methodology. This methodology is called explosive growth, and among its advocates are not only the best startups of today but also companies like IBM, WalMart, and Microsoft, as well as millions of entrepreneurs, marketers, managers, and business leaders who make up the GrowthHackers community.

The method of explosive growth means for market growth what "lean startup" means for product development, and the scrum methodology of agile software development means for productivity. Explosive growth involves cross-functional teams, rapid testing, and iterative cycles focused on consumers: how to attract, retain, engage, and motivate them to return and purchase your product more frequently.

A handy and practical set of tools that teams and companies from all industries can use to increase their customer base and market share, this book will guide the reader through the entire process of creating and implementing their own personalized explosive growth strategy. It is essential reading for any marketer, entrepreneur, innovator, and manager who wants to replace wasteful large-scale projects and "guesswork" methods with more systematic, repeatable, cost-effective, and data-driven results-oriented methods.