A Million Dollar Story: A Master Class for Screenwriters, Writers, and Beyond...

People from various professions have to tell stories—not just writers and screenwriters. After all, when preparing a report or presentation, we often try not to limit ourselves to a boring set of facts. But how can we talk about a company in an interesting way or devise a story for it when, apart from fragmented information, there is nothing else? The fashionable term “storytelling” was not coined by Robert McKee, but it is he, as a screenwriting teacher, who approached “storytelling” in a systematic way. He suggests abandoning the set of plots and creating a dramatic structure: choosing a hero, finding the most important event among many that disrupts the order of things, moving on to overcoming obstacles, leading the story to a crisis, showing how the hero takes what may be the only right step and begins to act, followed by either victory or... final defeat—everyone is free to choose their own ending.
This book is a textbook for screenwriters but will undoubtedly be useful for public relations specialists, marketers, and anyone who wants to learn how to tell stories in an interesting and, most importantly, convincing way.