Why a man should be well-dressed. Some revelations of fashion outfits

A collection of witty articles by architect Adolf Loos (1870–1933) on fashion at the beginning of the 20th century "Why a man should be well-dressed" is a testament to the existence of extremely stable and coherent worldviews that seemed utterly unshakeable at that time. The straightforwardness and meticulousness of Loos regarding seemingly insignificant details form the basis of modernism with its attention to detail, penchant for unmasked materiality, clarity of form, and spatial sophistication. These short texts became a prototype for today's studies of everyday culture and one of the most charming monuments of that cultural rift in which the Western world found itself on the verge of the modern era.