Responsible Engagement. How to Build a Culture of Trust and Initiative in a Team

Dmitry Norka — one of the leading experts in Russia on organizational trust and inspiring leadership. President of the International Association of Sales Professionals (IASP). Author of an expert sales system. Professional speaker and business trainer. Laureate of the "Business Book of the Year" award, Grand Prix in the "Author of the Year in Management" category as part of the "Crystal Pyramid – 2023" award. In modern business, employee engagement is no longer just a trendy concept, but a necessity. But what to do if even the most engaged employees avoid responsibility and are not ready to step out of their comfort zone? Dmitry Norka, an expert in management, uncovers the paradox of the "engagement trap" and offers a revolutionary approach – responsible engagement.

 This book is for leaders and HR specialists who want:

• to abandon toxic micromanagement and build a culture of trust;

• to create an environment where employees actively strive to take on responsibility;

• to develop initiative and creativity in the team without losing control;

• to achieve a balance between employee comfort and high performance.

Based on real cases and research, the author demonstrates how the shift from control to trust leads to increased motivation and productivity.

You will learn why micromanagement kills initiative, as well as how to create an emotionally safe environment where mistakes become opportunities for growth.