Karl Sewell – a successful businessman, owner of one of the best auto dealerships in the USA. Sewell managed to raise sales to unprecedented heights by attracting and retaining customers. His book serves as a practical guide to working with...
clients (and also to organizing enterprise work, marketing, and merchandising). Sewell recommends everyone to focus on repeat customers, as a one-time sales mindset makes the business unstable. He convincingly proves that to retain a customer, it is necessary to reconsider one's views not only on service as such but also on the organization of work, labor payment, cleanliness of premises, landscape design, and many other details.
Karl Sewell – a successful businessman, owner of one of the best auto dealerships in the USA. Sewell managed to raise sales to unprecedented heights by attracting and retaining customers. His book serves as a practical guide to working with clients (and also to organizing enterprise work, marketing, and merchandising). Sewell recommends everyone to focus on repeat customers, as a one-time sales mindset makes the business unstable. He convincingly proves that to retain a customer, it is necessary to reconsider one's views not only on service as such but also on the organization of work, labor payment, cleanliness of premises, landscape design, and many other details.
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