Customers for Life

Karl Sewell – a successful businessman, owner of one of the best auto dealerships in the USA. Sewell managed to raise sales to unprecedented heights by attracting and retaining customers. His book serves as a practical guide to working with... clients (and also to organizing enterprise work, marketing, and merchandising).
Sewell recommends everyone to focus on repeat customers, as a one-time sales mindset makes the business unstable. He convincingly proves that to retain a customer, it is necessary to reconsider one's views not only on service as such but also on the organization of work, labor payment, cleanliness of premises, landscape design, and many other details.