Clients for Life

Karl Sewell is a successful businessman who managed to raise sales to unprecedented heights by attracting and retaining customers.
His book serves as a practical guide to working with clients (and also to organizing business operations, marketing, and merchandising). Sewell recommends... that everyone focus on loyal customers, as a mindset geared towards one-time sales makes business unsustainable. He convincingly proves that to retain a customer, it is necessary to reassess not only one's views on service as such but also on the organization of work, compensation, cleanliness of premises, landscape design, and many other details.
The book will be useful for both those who are just starting their business and those who are looking for ways to further expand it.