Rock the Customer: Design Thinking to Create Products Inspired by Real People
Creating a better customer experience requires a systems vision and the right set of tools. The book presents an approach to solving this problem, developed by experts from the Design Thinking Laboratory of the Higher School of Business at the... Higher School of Economics, based on systematization of the best international practices and taking into account the specifics of working with the needs of users in the Russian market. This training manual contains instructions, templates, and recommendations based on years of successful experience using customer-centric tools. The book is addressed to a wide range of readers - product team leaders, designers, customer experience experts and product managers.
Author: Павел Волощук
Printhouse: AST
Series: Business Book
Age restrictions: 16+
Year of publication: 2024
ISBN: 9785171653255
Number of pages: 176
Size: 180x205 mm
Cover type: soft
Weight: 356 g
ID: 1674188
free
€ 9.99
free from € 80.00
free
€ 9.99
free from € 80.00
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