From the First Sentence: How to Engage the Reader Using Cognitive Psychology

If you are going to write a book, know this: your impeccable style, beautiful metaphors, vivid characters, and the authenticity of events may not work if the story itself is uninteresting. The story must intrigue and hold the reader's attention... until the last sentence because our brain perceives such stories as life experiences necessary for survival. This principle underlies all masterpieces of world literature. Knowing how the brain reacts to certain plot developments—for example, its ability to project heroes' problems onto themselves and subconsciously seek the best solution to a difficult situation, or its tendency to analyze others' mistakes in order to make fewer of its own—can help construct a bestseller.
Lisa Cron, based on the latest achievements in neurology and cognitive psychology, offers writers very important advice and tips. In her book «From the First Sentence», written with subtle humor and deep knowledge of the subject, you will also find examples from novels, scripts, and stories. Each chapter examines one of the aspects of brain function and provides advice on how to apply this knowledge in practice.
For beginner and experienced writers, screenwriters, journalists, students, and also for anyone who would like to write a book but doesn't know how to approach this wonderful activity.