Reputation Management. A Timeless Strategy in the Age of the Internet and Artificial Intelligence

Andrey Yablonsky — President of the International Academy of Digital Communications. Candidate of Philological Sciences, winner of the Media Manager Award, winner of the RuPoR Award, included in the top 50 PR specialists of the TOP COMM rating. Associate Professor at the Department of Mass Communications at RUDN. Developer and author of the master's program "Communications and Advertising in the Digital Environment" at RUDN. Engaged in issues of reputation management and promotion of the B2B sector. Member of RASO, jury member and expert for professional competitions and awards in the field of communications, digital development, PR and tourism development in the Russian Federation. Permanent expert on Internet technologies and communications in leading media. Against the backdrop of rapid changes, blockages, and shifts in trends, reputation management seems like a game in a minefield. But what if this game has stable rules? This book is not just a set of theories. It is the result of many years of work: crisis strategies, interaction with government authorities, and support for major business projects. It embodies personal practical experience and has formed the very systematic foundation that has been sorely lacking in the market until now. This is a systematic guide for top managers, PR and GR directors, heads of communication departments, who: • will receive a holistic methodology for reputation management; • will stop fearing social media blockages and shifts in digital trends; • will obtain step-by-step strategies for B2B companies, including interaction with authorities and large projects. This book is about eternal principles. It teaches you the basics and strategies that do not depend on a specific tool. You will learn to manage reputation in conditions of any uncertainty, sanctions, or technological shifts.