Sincere Service 2.0. How to Motivate Employees to Do More for the Customer Than Enough. Even When the Boss Is Not Watching

Maxim Nedyakin — an expert on service and company development. General Director of a consulting company, founder of "Retail Lab: Laboratory of Retail", co-owner of retail stores, member of the board of directors of a retail chain.
Create customer-oriented service without... strict employee dictatorship! Monitoring every step will not make relationships truly sincere. Maxim, using examples from Russian and foreign practices, explains how to create a friendly atmosphere for the company's customers and make employees interested in the development of the enterprise.

In the book "Sincere Service" you will find:
- basic rules for creating quality service;
- tools for implementing methods of improving service;
- systematic solutions to the most relevant business tasks;
- tools for increasing marketing effectiveness.


"Sincere Service" — in the broadest sense, a book about relationships between people. Many theses are very familiar, yet sound completely new. It is worth noting the large number of fascinating and instructive examples from life." — Lev Khasis, First Deputy Chairman of the Management Board, Chief Operating Officer of Sberbank of Russia, former Senior Vice President of Walmart Stores Inc

"Maxim Nedyakin has done an outstanding job writing this book. It will help everyone understand how to achieve exceptional customer service. I recommend reading it to anyone who takes this issue seriously." — John Shull, world-class service expert, author of the bestseller "First-Class Service as a Competitive Advantage"

"Sincere Service" is a ready-made formula for making your company successful in the market and building a brand "for ages"." — Vladimir Sadovin, General Director of the chain of stores