The Psychology of Influence. Persuade, Impact, Defend

What can make a person say "yes"? What are the principles and most effective techniques of influence and persuasion? You will find comprehensive answers to these questions in the new, revised, and expanded edition of the book, which captivates the reader not only with its astonishing informativeness but also with its easy style and impressive presentation of the material.

The book by Robert Cialdini, a recognized master of influence and persuasion, has gone through five editions in the USA, and its circulation has long exceeded 2,500,000 copies. It is aimed at everyone who works with people: politicians and businessmen, doctors and lawyers, psychologists, educators, managers, those whose profession requires them to persuade, impact, and influence.