Negotiation Case Hacks. Analyzing 97 Difficult Situations in Negotiations

The ability to negotiate is a skill that can only be mastered in practice. It is through real-life experience that one learns to deftly find a way out of any situation and masters the art of communication. This book is a unique collection of 97 stories, in which the authors demonstrate through specific cases how the successful actions of conversational partners, their miscalculations, and mistakes affect the outcome of negotiations. From it, you will learn: • what advantageous circumstances are;
• how to listen, hear, and ask the interlocutor properly;
• how to start negotiations and engage the opponent;
• why "Masha is not a fool";
• how Gleb Sharapov's 6 rules can be useful in negotiations;
• why arrogance is punishable;
• how to turn a destructive dialogue into a constructive one;

• what the secret of "18 camels" is.