SPIN Selling. NEON Pocketbooks
The author of this book has practiced and studied large sales for many years. After analyzing 35,000 negotiations, he concluded that in large sales, successful sellers always ask specially formulated questions in the right order, leading the person to make... an independent choice. This method works flawlessly. You will read in this book about which specific questions to ask and how to structure the conversation, which is quite capable of replacing several expensive training sessions on large sales techniques. High-level professionals liked that the book emphasizes building relationships rather than the various clever tricks that many publications on sales abound in. Neil Rackham
Author: РЕКХЭМ Н.
Printhouse: Mann, Ivanov i Ferber
Series: NEON Pocketbooks
Age restrictions: 16+
Year of publication: 2023
ISBN: 9785002142644
Number of pages: 384
Size: 18.5x12.5x3 mm
Cover type: Мягкая обложка
Weight: 280 g
ID: 1554645
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