The Bible of Internet Marketer

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Setting up end-to-end analytics or remarketing? Search engine promotion or website modernization? Or maybe all at once? Ivan Barchenkov — a certified expert in training on Yandex advertising products — structures all available digital promotion tools and provides basic knowledge... on their use. His book is the bible of the modern internet marketer. It will help to understand: • how promotion channels work collectively and separately; • how to set up contextual advertising and whether it can pay off immediately; • how attribution models function; • and how to approach media planning questions. The knowledge gained will allow for easy decision-making when setting up a marketing campaign, no matter how trends change.

Author: БАРЧЕНКОВ И.В.

Printhouse: Eksmo

Series: Internet Marketing School. Simple, Effective, Profitable

Age restrictions: 12+

Year of publication: 2023

ISBN: 9785041652029

Number of pages: 384

Size: 70x90/16 mm

Cover type: Мягкая обложка

Weight: 400 g

ID: 1388908

Setting up end-to-end analytics or remarketing? Search engine promotion or website modernization? Or maybe all at once? Ivan Barchenkov — a certified expert in training on Yandex advertising products — structures all available digital promotion tools and provides basic knowledge on their use. His book is the bible of the modern internet marketer. It will help to understand: • how promotion channels work collectively and separately; • how to set up contextual advertising and whether it can pay off immediately; • how attribution models function; • and how to approach media planning questions. The knowledge gained will allow for easy decision-making when setting up a marketing campaign, no matter how trends change.

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€ 22.19

Sold out

€ 22.19