The Bible of Internet Marketer

Setting up end-to-end analytics or remarketing? Search engine promotion or website modernization? Or maybe all at once? Ivan Barchenkov — a certified expert in training on Yandex advertising products — structures all available digital promotion tools and provides basic knowledge on their use. His book is the bible of the modern internet marketer. It will help to understand: • how promotion channels work collectively and separately; • how to set up contextual advertising and whether it can pay off immediately; • how attribution models function; • and how to approach media planning questions. The knowledge gained will allow for easy decision-making when setting up a marketing campaign, no matter how trends change.