A Billion for a Dream, or How the Audacity and Unreasonable Ambitions of Adam Neumann to Build a New Society Led to the Collapse of the WeWork Empire

In its early days, WeWork promised a wonderful fairy tale: to make workspaces for the growing class of freelancers truly fantastic. To this end, Adam Neumann, an immigrant from Israel, decided to repurpose vast excess office space in New York... City. Over the next ten years, he attracted billions of dollars from the world's most sought-after investors and spent them on creating a new global real estate empire.
The fairy tale turned into a nightmare after the disastrous IPO in 2019. Neumann, who dreamed of living forever, becoming the world’s first trillionaire, expanding WeWork to Mars, and taking the title of 'President of the World', was scandalously removed from the position of CEO.
'A Billion for a Dream' narrates the dizzying pace at which Adam Neumann built and developed his company. The intensity of the drama increases each day during the last five weeks leading up to WeWork's unsuccessful IPO, as described by Reeves Wiedeman in his book.
Based on over 200 interviews, the book reveals to the reader the inner workings of the rise and fall of WeWork. It tells the story of how the eccentric nature and arrogance of its founder shaped a corporate culture unlike any other, and how a highly questionable company made the entire world see it as an extremely valuable, society-changing tech unicorn.