Lifetime Customers. 21st Edition

Carl Sewell is a successful businessman who managed to raise sales to unprecedented heights by attracting and retaining customers.
His book is a practical guide to working with clients (and incidentally, to organizing business operations, marketing, and merchandising). Sewell recommends that... everyone focus on recurring customers, as a mindset geared towards one-time sales makes business unstable. He convincingly proves that to retain a customer, it is necessary to rethink not only the service itself but also the organization of work, wage payment, cleanliness of premises, landscape design, and many other details.
The book will be useful for both those who are just starting their business and those who are looking for ways to further expand it.