Clients for Life

Karl Sewell is a successful businessman who has managed to elevate sales to unprecedented heights through attracting and retaining customers.
His book is a practical guide to working with clients (and, incidentally, to organizing enterprise operations, marketing, and merchandising). Sewell recommends that everyone focus on repeat customers, as a mindset geared toward one-time sales makes a business unstable. He convincingly demonstrates that to retain a customer, it is necessary to reconsider not only one's views on service itself but also on work organization, labor compensation, cleanliness of premises, landscape design, and many other details.
The book will be useful both for those who are just starting their business and for those looking for ways to expand it further.