Strategic Marketing
If you are dissatisfied with the results of your marketing department... and want to improve your company's sales figures, this book is for you. From hundreds of articles in the magazine dedicated to strategic marketing, HBR editors have selected the most useful and relevant ones today. You will learn about the advantages of a customer-oriented strategy, how to maximize the effectiveness of customer attachment to the brand throughout their lifetime, why it is so important to consider the specifics of female psychology, and most importantly: how to build the right brand strategy and stop wasting money.
Printhouse: Al'pina Pablisher
Series: HBR 10 Best Articles
Age restrictions: 0+
Year of publication: 2025
ISBN: 9785961469691
Number of pages: 224
Size: 215х150х15 mm
Cover type: hard
Weight: 400 g
ID: 568680
from € 38.94
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