Strategic Marketing

Harvard Business Review — the main business magazine in the world. We present a new issue of the series «HBR: 10 Best Articles», dedicated to the issues of strategic marketing.
If you are dissatisfied with the results of your marketing department... and want to improve your company's sales figures, this book is for you. From hundreds of articles in the magazine dedicated to strategic marketing, HBR editors have selected the most useful and relevant ones today. You will learn about the advantages of a customer-oriented strategy, how to maximize the effectiveness of customer attachment to the brand throughout their lifetime, why it is so important to consider the specifics of female psychology, and most importantly: how to build the right brand strategy and stop wasting money.