26 Techniques of Hidden Influence. How to Change the Course of Negotiations and Manage the Communication Process by Influencing Your Counterpart
Author: Евгений Спирица
Printhouse: AST
Series: Algorithms of Success
Age restrictions: 16+
Year of publication: 2026
ISBN: 9785171871987
Number of pages: 336
Size: 208x145x19 mm
Cover type: твердая
Weight: 419 g
ID: 1750837
Evgeny Spiritsa - verification expert, profiler, business consultant, international negotiator with over 33 years of experience. Author of combat NLP. Worked in a special unit of OMON, where he negotiated with criminal bosses. Why do we easily find the right words in one conversation, while in another, familiar arguments stop working? It's not just about the counterpart's position! A deadlock arises because we continue to act in one logic where the situation already requires a completely different one. A strong communicator is not the one who knows more techniques, but the one who can change their way of thinking faster than negotiations hit a dead end. The book does not contain motivational stories about how someone "believed in themselves" and closed a million-dollar deal. There is no retelling of the world-famous works of Dale Carnegie. There are no tips like "be sincere and smile" - they don't work because they describe a symptom, not a mechanism. The book shows how to recognize the habitual thinking patterns of your counterpart, understand the logic of their decisions, and choose the most precise way to influence. Examples, analyses, and exercises will help you learn to use all 26 tools in real conversations - precisely when negotiations start to hit a dead end.