Change Management. How to Successfully Implement Change in Business. 13 Recipes for Transformation
Author: Марина Починок, Павел Алферов
Printhouse: Mann, Ivanov i Ferber
Series: Skolkovo Business Review
Age restrictions: 16+
Year of publication: 2026
ISBN: 9785002813414
Number of pages: 416
Size: 218х170х24 mm
Cover type: hard
Weight: 600 g
ID: 1750372
The first guide to change management from the experts at the Skolkovo School of Management. The book is based on real cases from Russian companies and large-scale projects—from the merger of TNK-BP to the 2014 Olympics and the 2018 World Cup.
Up to 70% of transformations fail due to a lack of a systematic approach. Changing processes, implementing a new system, or restructuring a strategy is often easier than changing people's habits. If employees do not understand the meaning of the changes, fear losing their status, or do not know how to work in a new way, even strong solutions remain on paper. The authors—experts and practitioners in change management from the Skolkovo School of Management—show how to turn resistance into engagement and chaos into a managed process.
Under the cover—real cases from Russian companies and the author's model "Pentabasis," which helps set the logic of transformation at the start.
The book is suitable for leaders and entrepreneurs who want to implement transformations in business systematically: engaging people, working with resistance, and achieving results.