Never Lose a Customer

Joey Coleman teaches entrepreneurs from around the world how to turn a one-time buyer into a lifelong customer. He believes that to achieve customer loyalty, one must not rely on marketing and the ability to close deals, but rather focus on communication and interaction with clients during the first 100 days after the sale. In all industries, approximately 20-70% of new clients stop working with a company within 100 days because they do not receive adequate attention during the early stages of adaptation.
Drawing on nearly twenty years of consulting and speaking, Coleman offers strategies and systems for increasing customer loyalty. Applicable to companies of any industry and size (by number of employees, revenue size, or total number of customers), his methods increase company profits by 25-100%. His approach to creating a memorable customer experience requires minimal financial investment and is sure to appeal to company leaders and employees.
This book is a must-read for business owners, CEOs, and managers, as well as sales and marketing teams, customer engagement managers, and customer service representatives seeking simple methods for continuous improvement of business structure, profit growth, and customer retention.