Write, Shorten: How to Create Strong Texts

Maxim Ilyakhov and Lyudmila Sarycheva illustrate with specific examples what is good and what is bad in informational, advertising, journalistic, and publicistic texts. How to write letters that will get responses, and newsletters that will not lead to unsubscribes. How to create effective and non-vulgar advertisements. How to express thoughts concisely, clearly, and persuasively, without linguistic clutter, falsehoods, and clichés. By following the recommendations in this book, you will learn to write clearly, engage readers, and gain trust. This is an essential book for copywriters, authors, editors, designers, programmers, managers, entrepreneurs, leaders, employees, and anyone who uses text in their work.