Maxim Ilyakhov and Lyudmila Sarycheva illustrate with specific examples what is good and what is bad in informational, advertising, journalistic, and publicistic texts. How to write letters that will get responses, and newsletters that will not lead to unsubscribes. How...
to create effective and non-vulgar advertisements. How to express thoughts concisely, clearly, and persuasively, without linguistic clutter, falsehoods, and clichés. By following the recommendations in this book, you will learn to write clearly, engage readers, and gain trust. This is an essential book for copywriters, authors, editors, designers, programmers, managers, entrepreneurs, leaders, employees, and anyone who uses text in their work.
Maxim Ilyakhov and Lyudmila Sarycheva illustrate with specific examples what is good and what is bad in informational, advertising, journalistic, and publicistic texts. How to write letters that will get responses, and newsletters that will not lead to unsubscribes. How to create effective and non-vulgar advertisements. How to express thoughts concisely, clearly, and persuasively, without linguistic clutter, falsehoods, and clichés. By following the recommendations in this book, you will learn to write clearly, engage readers, and gain trust. This is an essential book for copywriters, authors, editors, designers, programmers, managers, entrepreneurs, leaders, employees, and anyone who uses text in their work.
Be the first to know about our current discounts, offers and new products!
Check icon
You have added to your basket
Check icon
You have added to favourites
Sold out
The item is currently out of stock.
In stock
Available in warehouse. You will receive the exact delivery date from the operator after the order confirmation.
To order
The product is delivered directly from the publisher. The order processing time is up to 14 days, you will receive the exact delivery date from the operator after the order confirmation.