Marketing in the Leading Role

What if marketing is not boring tables and KPIs, but a real adventure, where each chapter is a scene from your favorite movie?

This book transforms marketing theory into an engaging film: here Harry Potter unveils the secrets of SWOT analysis, Sherlock Holmes searches for the target audience, and Bridget Jones teaches brands to accept themselves as they are. 

The author explains how to build strategy, positioning, communication, and brand platform with clear examples from pop culture — with irony, insights, and without boring terminology.

“Marketing in the Leading Role” is for those who are tired of dry textbooks and want to truly understand how marketing works in reality, not just in presentations.