Marketing in the Leading Role
This book transforms marketing theory into an engaging film: here Harry Potter unveils the secrets of SWOT analysis,... Sherlock Holmes searches for the target audience, and Bridget Jones teaches brands to accept themselves as they are.
The author explains how to build strategy, positioning, communication, and brand platform with clear examples from pop culture — with irony, insights, and without boring terminology.
“Marketing in the Leading Role” is for those who are tired of dry textbooks and want to truly understand how marketing works in reality, not just in presentations.
Author: Линара Айтпаева
Printhouse: Eksmo
Series: Business. How It Works in Russia
Age restrictions: 18+
Year of publication: 2026
ISBN: 9785042330681
Number of pages: 128
Size: 243x167x11 mm
Cover type: твердая
Weight: 312 g
ID: 1735796
from € 38.94
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