Brain and Money. How to Teach 100 Billion Neurons to Make the Right Financial Decisions

Brain and Money. How to Teach 100 Billion Neurons to Make the Right Financial Decisions

People make financial decisions every day. They take out mortgages, exchange dollars for yen, stock up on buckwheat, invest in stocks and cryptocurrencies - to gain profit. Billions of neurons in the head of homo economicus work towards this goal.... They manage money, but do not always save and increase it. Why?
To answer this question, Jason Zweig, editor of the perennial bestseller "The Intelligent Investor", traveled to leading neurobiological laboratories and subjected himself to numerous scientific experiments.
In this book, he explains the games the mind plays with money, whether there is an algorithm for successful financial behavior. And if so, how to find it and finally become rich.

Author: Джейсон Цвейг

Printhouse: Eksmo

Series: Business. Pocket

Age restrictions: 16+

Year of publication: 2025

ISBN: 9785042097942

Number of pages: 480

Size: 180x116x27 mm

Cover type: мягкая

Weight: 322 g

ID: 1698329

People make financial decisions every day. They take out mortgages, exchange dollars for yen, stock up on buckwheat, invest in stocks and cryptocurrencies - to gain profit. Billions of neurons in the head of homo economicus work towards this goal. They manage money, but do not always save and increase it. Why?
To answer this question, Jason Zweig, editor of the perennial bestseller "The Intelligent Investor", traveled to leading neurobiological laboratories and subjected himself to numerous scientific experiments.
In this book, he explains the games the mind plays with money, whether there is an algorithm for successful financial behavior. And if so, how to find it and finally become rich.

Sold out

€ 9.59

Sold out

€ 9.59