Brain and Money. How to Teach 100 Billion Neurons to Make the Right Financial Decisions
People make financial decisions every day. They take out mortgages, exchange dollars for yen, stock up on buckwheat, invest in stocks and cryptocurrencies - to gain profit. Billions of neurons in the head of homo economicus work towards this goal....
They manage money, but do not always save and increase it. Why?
To answer this question, Jason Zweig, editor of the perennial bestseller "The Intelligent Investor", traveled to leading neurobiological laboratories and subjected himself to numerous scientific experiments.
In this book, he explains the games the mind plays with money, whether there is an algorithm for successful financial behavior. And if so, how to find it and finally become rich.
Author: Джейсон Цвейг
Printhouse: Eksmo
Series: Business. Pocket
Age restrictions: 16+
Year of publication: 2025
ISBN: 9785042097942
Number of pages: 480
Size: 180x116x27 mm
Cover type: мягкая
Weight: 322 g
ID: 1698329
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MNOGOKNIG Gmbh, Frederichstrasse 176-179, Berlin, Germany, 10117+4915205421866
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