Trump University. Branding 101

Marketing professor Don Sexton will unveil the best ideas for creating and promoting an effective brand to all entrepreneurs, marketers, and managers. This practical guide covers all the secrets and nuances of global branding, introduces various branding strategies that may... come in handy, and explains how to get the most benefit from them.

Author: Дон Секстон

Printhouse: Popurri

Series: Business

Year of publication: 2010

ISBN: 9789851508927

Number of pages: 336

Size: 216x148x19 mm

Cover type: hard

Weight: 438 g

ID: 1697938

Marketing professor Don Sexton will unveil the best ideas for creating and promoting an effective brand to all entrepreneurs, marketers, and managers. This practical guide covers all the secrets and nuances of global branding, introduces various branding strategies that may come in handy, and explains how to get the most benefit from them.

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