Marketing professor Don Sexton will unveil the best ideas for creating and promoting an effective brand to all entrepreneurs, marketers, and managers. This practical guide covers all the secrets and nuances of global branding, introduces various branding strategies that may...
come in handy, and explains how to get the most benefit from them.
Marketing professor Don Sexton will unveil the best ideas for creating and promoting an effective brand to all entrepreneurs, marketers, and managers. This practical guide covers all the secrets and nuances of global branding, introduces various branding strategies that may come in handy, and explains how to get the most benefit from them.
Be the first to know about our current discounts, offers and new products!
Check icon
You have added to your basket
Check icon
You have added to favourites
Sold out
The item is currently out of stock.
In stock
Available in warehouse. You will receive the exact delivery date from the operator after the order confirmation.
To order
The product is delivered directly from the publisher. The order processing time is up to 14 days, you will receive the exact delivery date from the operator after the order confirmation.