Try to Think Like a Predator

"Try to think like a predator" is a masterclass by Dave Trott on the philosophy that allowed him to have a brilliant career: from copywriter to creative director and founder of several leading advertising agencies in London. The book is written in the form of concise stories with vivid examples, which, according to the author, are remembered much faster than tedious rules, and is an invaluable source of life wisdom in modern creative processing.