Nobrow. Marketing Culture. Culture of Marketing

Nobrow. Marketing Culture. Culture of Marketing

After the emergence of the #MeToo movement and the intensified struggle for men's rights, traditional masculinity has become the subject of lively debates. What exactly do we understand by masculinity, and how can it be harmful? This book simply and... accessibly discusses both the ability of modern masculinity to bring good and its destructive potential. The author traces the evolution of masculinity from the times of chivalry and analyzes our current expectations regarding men's behavior, roles, and responsibilities, showing how society forces them to act aggressively, suppress emotions, and control themselves, and how the image of the "real man" affects the man himself and those around him.

Author: Джон Сибрук

Printhouse: Ad Marginem

Series: Garage Pro

Age restrictions: 6+

Year of publication: 2022

ISBN: 9785911037659

Number of pages: 240

Size: 185х130х14 mm

Cover type: soft

Weight: 209 g

ID: 1691928

After the emergence of the #MeToo movement and the intensified struggle for men's rights, traditional masculinity has become the subject of lively debates. What exactly do we understand by masculinity, and how can it be harmful? This book simply and accessibly discusses both the ability of modern masculinity to bring good and its destructive potential. The author traces the evolution of masculinity from the times of chivalry and analyzes our current expectations regarding men's behavior, roles, and responsibilities, showing how society forces them to act aggressively, suppress emotions, and control themselves, and how the image of the "real man" affects the man himself and those around him.

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