Nobrow. Культура маркетинга. Маркетинг культуры

After the emergence of the #MeToo movement and the intensified struggle for men's rights, traditional masculinity has become the subject of lively debates. What exactly do we understand by masculinity, and how can it be harmful? This book simply and accessibly discusses both the ability of modern masculinity to bring good and its destructive potential. The author traces the evolution of masculinity from the times of chivalry and analyzes our current expectations regarding men's behavior, roles, and responsibilities, showing how society forces them to act aggressively, suppress emotions, and control themselves, and how the image of the "real man" affects the man himself and those around him.