Expert Sales. New Methods of Persuading Customers

The world has changed: the technical characteristics of products have ceased to be the main competitive advantage, and information about any goods and services has become so accessible that customers often understand existing offerings, competitors, and alternatives better than you... do. What should you do to avoid falling out of the profession?Dmitry Norka, a sales expert with thirty years of experience, believes that the future belongs to a new generation of salespeople – experts! If you become a true expert in your field, learn to listen to and hear your customer, you will regain their attention, trust, and loyalty.In this book, you will find practical recommendations that will help you develop expert sales skills and master the technique of self-persuasion of the customer – the most important weapon in the hands of a modern seller. This book is a must-read for all sales managers and their leaders.