Marketing 6.0. The Future is in Immersiveness, the Integration of Digital and Physical Worlds

“Marketing 6.0” is a departure from familiar concepts. Philip Kotler, a world-renowned marketing guru, discusses metamarketing — the true merging of digital and physical worlds that creates an interactive and engaging customer experience. This approach is aimed at Generation Z and Alpha, which are gaining purchasing power today.

You will learn how to:
- sell through short video formats and streams;
- launch new products and convey values using AI;
- make the customer experience of Generation Z and Alpha more appealing;
- use the five senses to promote your brand. 

Metamarketing is the key to winning in the competitive battle for the customer.