Product Management Without Mistakes. Create, Successfully Launch, Manage a Product

MELISSA PERRY — strategic consultant, author, board member. She works with leaders of companies on the «Fortune 500» list and scalable SAAS companies. Her goal is to ensure the growth of companies by creating effective product strategies and organizations. Currently,... Melissa is the founder and CEO of «Produx Labs», a company that offers online training for product specialists through the «Product Institute» and «CPO Accelerator». In 2019, Melissa was appointed a lecturer at Harvard Business School. There she teaches a product management course as part of the MBA program. Among her clients are «Insight Partners», «Capital One», «Vanguard», «Walmart/Sam’s Club».

To remain competitive in today’s market, organizations must implement a culture of customer-oriented practices focused on the end product and its value, rather than actual metrics. Companies often fall into the trap of developing features according to a schedule rather than customer needs. By understanding how to interact correctly within the company structure, you can create a product culture that benefits not only the business but also the customers. You will learn the main principles of management and be able to apply them in any organization – both large and small.

The book «Product Management Without Mistakes» will allow you to learn how to:
- Create a product culture that benefits not only the business but also the customers.
- Build a successful product management organization.
- Stay competitive in today’s market.