Factor C, or How Not to Ruin a Good Idea

Factor C, or How Not to Ruin a Good Idea

Why do some innovative ideas "take off," while others do not? What holds them back? Or, more precisely... who? The answer, dear friend, is simple: you are Human! You are lazy and choose the familiar and known, you fear and... resist change. The authors of this book skillfully explain the origins of the "forces of friction" and discuss how to overcome them so that new products, services, or user experiences achieve the deserved success in today’s highly competitive market.

Author: Дэвид Шонталь, Лоран Нордгрэн

Printhouse: piter

Series: Business Psychology

Age restrictions: 16+

Year of publication: 2024

ISBN: 9785446122394

Number of pages: 288

Size: 205х140х17 mm

Cover type: soft

Weight: 336 g

ID: 1680736

Why do some innovative ideas "take off," while others do not? What holds them back? Or, more precisely... who? The answer, dear friend, is simple: you are Human! You are lazy and choose the familiar and known, you fear and resist change. The authors of this book skillfully explain the origins of the "forces of friction" and discuss how to overcome them so that new products, services, or user experiences achieve the deserved success in today’s highly competitive market.

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