The Cornerstone Square of Consent

Anton Motokhin — candidate of economic sciences, has an MBA degree. As a manager in the back office and having transitioned to the position of sales department head, the author is convinced that sales can be learned easily.

Sometimes there are 1000 reasons why a deal is impossible. But any "no" can be turned into "yes" if you know the right methods of influencing people. People are constantly selling or buying, obtaining consent or refusal. And if you have ever succeeded in convincing another person of something, then congratulations, you have sold them your point of view.

The author describes and analyzes cases, methods, and tricks of sellers from various spheres of everyday life that ensured them a "Yes".

So, this is a book about how to learn to obtain consent using creative and unconventional sales methods.