The Three Kings: How Dr. Dre, Jay-Z, and Diddy Made Hip-Hop a Multi-Billion Dollar Industry

"Rappers often sing about money, and money clings to hip-hop. But it hasn’t always been this way. ‘The Three Kings’ is the story of the rise of the wealthiest figures in the genre—Dr. Dre, Diddy, and Jay-Z—to global fame and... the status of business geniuses. In their resumes are S. Carter sneakers, Beats headphones, Ciroc vodka, and Revolt TV—these three seem capable of turning any idea into gold. However, their lives have also included failures, wars, and inevitable losses— their intuition and methods were forged literally on the streets during a time when rap was a marginal and dangerous phenomenon, not the universal language of the planet.
American journalist and Forbes author Zach O'Malley Greenburg unveils through the biographies of the three kings the cultural and economic history of hip-hop: from graffiti-covered subway cars and early attempts to spit bars over beats to platinum records and multi-million dollar advertising contracts."