The End of PR. Managing Reputation as Financial Capital

A successful career, a thriving business, and a happy life all start with reputation. People with a bad reputation are not hired, do not get business deals, are not respected, and are avoided in every way. Companies with a bad reputation lose customers and lucrative contracts. Today, more and more corporations are thinking about reputation, understanding, as Alfred Nobel said, that "a good reputation is more important than a clean shirt. A shirt can be washed, but a reputation never can."